hey, i’m the founder of keepers.

for the last five years, i’ve been running an embroidery business.

i’ve spent years taking simple pieces and making them personal — adding names, dates, little messages and memories that mean something to the person wearing them.

and somewhere along the way, i kept thinking about the same thing:

i want to make the actual clothes.

the truth is, i’ve wanted my own clothing brand for a long time.

i just never had the balls to actually do it.

but eventually i had to ask myself:

what good would it be to want something this badly and never even try?

so, i finally did.

that’s how keepers started.

i wanted to create the kind of clothes i actually look for myself — really good quality basics, comfortable fits, minimal designs and pieces that don’t feel disposable after one season.

no loud logos.

no unnecessary details.

no chasing every trend.

just really good everyday pieces you’ll want to keep wearing.

and because embroidery is where this all started for me, personalization will always be a part of keepers.

a date only you understand.

someone’s name.

a reminder to yourself.

a few words from someone you love.

something small that can turn a hoodie into your hoodie.

because sometimes the things we keep aren’t special because of what they are.

they’re special because of what they mean to us.

that’s what i want keepers to be.

pieces made to live in your closet for a long time — and hopefully become the ones you reach for without even thinking.

your favourite everyday piece.

your story.

your keeper.

finders, keepers.